sports

Do our Olympic stars really need goodwill ambassadors to support them?

June 23, 2016

Olympic is a very special platform and our athletes work very hard to emerge as a winner and we must celebrate that occasion by keeping them in the center and not steal the moment from them. Having been to London games, I feel we don’t need any Bollywood star, cricketer or any other celebrity to make the occasion special. That platform belongs to our athletes and let them be the king of the ring and create their own star power through their success and failures.

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business

Retail Technology Conclave -ReTechCon 2016 – my annual pilgrimage

I not only came back with some new interesting ideas and knowledge share but many new friends in the industry. It is these friendships which go a long way in achieving your own personal and professional goals.

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June 18, 2016
sports

T20 World Cup 2016 was truly a family entertainment

In fact the sensation and excitement of the final over of the tournament must have convinced even the purists that T20 is not just bang-bang and requires the captains to be agile for every ball bowled since the game can turn to either side without warning.

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April 27, 2016
business

Is India ready for Customer Advocacy?

I have always believed if every business starts focusing honestly on their customers then they are not only on success track but also don’t have to waste lot of money of marketing channels. I also believe that acquiring customers may not be very difficult but making them buy from you regularly and making them your brand advocates is most important. I always advocate that major portion marketing budgets shall be spent only on this and not for acquiring new customers.

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March 20, 2016
business

An experience of hiring a long distance taxi from yatayat.co.in

Long distance taxi hire service is still long way to go for delivering the desired customer experience. By just making the service available on the web is not good enough! Are the operators ready to meet the expectations of an internet customer?

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January 9, 2016