Over the weekend, I decided to visit a few stores of different formats, looking for situations that could put me off shopping or even make me feel like never visiting those stores again. I’ve always believed that it’s much less expensive to retain existing customers than to attract new ones. Identifying negative shopping experiences is
I learned the most valuable lessons in retail by spending time in stores. A great way to enhance that learning is by attending conferences. I
Most modern retailers rely on simple logic to measure their success: if sales are up, business must be doing well. What they don’t consider is,
I am a big advocate of FDI and feel that the impact of FDI in India will be much larger than just benefiting farmers or
It’s been more than 15 years since the start of modern retail in India and by now, it should have attained maturity. Unfortunately, it’s nowhere
If we all start following other social laws in our daily life, our lives will improve without any Lokpal Bill, and no matter what political
Retailers understand in theory that customer relationship management (CRM) is the foundation of profitable retailing. Key aspects of this are customer value, customer care and
The current global economic slowdown seems to be creating panic across industries, no less in retail. Like all other sectors, retailers also seem to be
Store staffers should be more focussed on their customers The decision by the Jet Airways management to sack thousands of customer-facing staffers justifies the perception
Better parking, faster check-outs and smart floor managers are an imperative Call it good fortune or coincidence, but almost every brand is represented in my
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