About a year ago, I had made up my mind to attend the Olympics in London, knowing fully well that I was going to witness a great sporting spectacle. But I had little idea then what an amazing retail experience it would turn out to be as well!
Brick & mortar to click & mortar: Convenience steers sales
Food has always been one of the largest segments of retail. As much as 42% of the Indian retail industry is dedicated to food. It
Add a dash of tech to retail loyalty
One of the better known hypermarkets is aggressively advertising its new partnership with a loyalty programme. It’s also offering bonus rewards. It seems a very
When will we learn to drive properly?
A dear friend and well-wisher, Gita Vir, was crossing the road outside her home when she was killed in a freak accident. Gita was a
A personal touch to retail can work wonders for sales
Replicating similar experiences to shoppers over the Internet, however, remains a tough challenge for players Last weekend, I was in Mahabaleshwar, and on the way
Mastering new channels for enhanced shopping experiences
Shopping has never been more exciting than it is now for the modern Indian consumer. There is a lot more to shop for, a larger
Simple ways to make shopping a pleasant experience
Over the weekend, I decided to visit a few stores of different formats, looking for situations that could put me off shopping or even make
‘Value-for-money’ is acquiring a new meaning
I learned the most valuable lessons in retail by spending time in stores. A great way to enhance that learning is by attending conferences. I
Customer joy, not sales is the key to retail success
Most modern retailers rely on simple logic to measure their success: if sales are up, business must be doing well. What they don’t consider is,
Rising online shopping, and not FDI, is the real threat to traditional retail
I am a big advocate of FDI and feel that the impact of FDI in India will be much larger than just benefiting farmers or
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