When the pandemic began in early 2020, the first casualty in the retail industry was supply chain. There was chaos, and consumers struggled to find ways to fulfill their daily needs – essential as well as non-essential – in the restricted environment they had access to outside their homes. Gradually, overall disruption in end-to-end supply

The first product to start retailing online, which introduced e-commerce to the world in the late 1990s, was books. Global customers steadily started using this as a reliable channel to fulfill their needs across categories. Fashion and lifestyle categories soon began to dominate, and may continue to rule in terms of consumer wallet share. However,