It’s been more than 15 years since the start of modern retail in India and by now, it should have attained maturity. Unfortunately, it’s nowhere close to the global standards. This could be because of lack of skills or expertise, but it could also be because the Indian market is so big that major players
Let’s be honest in our fight against corruption
If we all start following other social laws in our daily life, our lives will improve without any Lokpal Bill, and no matter what political
CRM (customer relationship management) is more than technology
Retailers understand in theory that customer relationship management (CRM) is the foundation of profitable retailing. Key aspects of this are customer value, customer care and
Retailers need a consumer-centric business strategy
The current global economic slowdown seems to be creating panic across industries, no less in retail. Like all other sectors, retailers also seem to be
A smile can make all the difference
Store staffers should be more focussed on their customers The decision by the Jet Airways management to sack thousands of customer-facing staffers justifies the perception
Missing in modern retail shops: Convenience
Better parking, faster check-outs and smart floor managers are an imperative Call it good fortune or coincidence, but almost every brand is represented in my
Managing more consumer touch points will make a difference
Most retailers only manage 4 or 5 of these touch points, creating a huge opportunity for competitors to address the unmanaged points. As modern retail
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