In fact the sensation and excitement of the final over of the tournament must have convinced even the purists that T20 is not just bang-bang and requires the captains to be agile for every ball bowled since the game can turn to either side without warning.
I have always believed if every business starts focusing honestly on their customers then they are not only on success track but also don’t have to waste lot of money of marketing channels. I also believe that acquiring customers may not be very difficult but making them buy from you regularly and making them your brand advocates is most important. I always advocate that major portion marketing budgets shall be spent only on this and not for acquiring new customers.
The key challenge will be to build purchase efficiencies and use these to offer the discounts. The cost of logistics can also be lowered by using the existing infrastructure for scaled up business