business

Role of Store in Influencing a Brand

I see this as the time when the role of physical stores has the best opportunity to evolve in different ways. Brand and retailers can start re-imagining the role of their stores in many ways and, in doing so, they will rebuild value make their stores more relevant to their consumers.

business

Add a dash of tech to retail loyalty

One of the better known hypermarkets is aggressively advertising its new partnership with a loyalty programme. It’s also offering bonus rewards. It seems a very attractive scheme and I wanted to know what sort of impact this had made on customers. So, last Friday I decided to visit one of these stores in Pune. There