business

Selling Bikes & Cars online, way back in 2010

Post pandemic everyone is talking about growth of online business and how brands are also exploring Direct-to-Consumer models to create new relationships. This is very much the flavor of the season for CPG sector, however I don’t see any action on this front in the automobile sector. Last month I wrote this piece on how

social

Rajiv Gandhi, I came to know as a PM

Rajiv Gandhi understood technology and knew that it was the key to progress in India. It’s a historical fact that his government struggled to stand up to the dissenting voices that warned doom to the labour of this country.

business

Will E-Commerce be ever able to match In-store shopping experience

Over the last 5 years variety of e-commerce platforms are trying to cater to each of these shopping needs but most of them are offering similar experiences. Instead of trying to offer category specific experience all of them are trying to catch consumer attention using deals and discounts and that too on big ticket items which actually deserve planned shopping experience.

business

Role of Store in Influencing a Brand

I see this as the time when the role of physical stores has the best opportunity to evolve in different ways. Brand and retailers can start re-imagining the role of their stores in many ways and, in doing so, they will rebuild value make their stores more relevant to their consumers.

cooking

ACHARI MATAR – 2016

Well this is the season for fresh Matar and we must make the best of this season! Now if you want to enjoy Matar more often you need variety and new recipes.